To be the most creative and innovative real estate company. Full stop.
Sit above every brand, campaign and property story at P3, and make sure the thinking is right before anybody starts designing.
- Location
- East Rutherford, NJ · On-site
- Type
- Full-time
- Compensation
- $300,000 – $350,000 a yearPlus a bonus tied to results
About P3
We own, operate, develop, and reposition real estate across multifamily, office, hospitality, and development. We have begun. We are hiring the leader of our creative to lead what we started.
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It shows up in everything we do.
It starts the day we underwrite a building. Who is this for? Where do we find them? What else can this property earn? And it runs all the way down to the signage, the website, the tour, the hotel room key sleeve, and the way our contracts are laid out.
Nothing generic. Everything on purpose.
Our founder has personally been running lead on this until now. The time has come to bring in a leader for it. The person who takes what he started and leads it.
The role
Our founder has personally run lead on brand, marketing, and creative until now. We are hiring the leader who takes what he started and leads it: someone who sits above every brand, campaign, and property story at P3 and makes sure the thinking is right before anybody starts designing. This is a strategy role before it is a creative one. At any given time we may be marketing an apartment building to prospective residents, presenting an acquisition to an equity partner, launching a property brand, promoting a hotel, or recruiting talent.
In short
What you will do
Strategy & Positioning
- Own brand positioning, messaging, and creative direction across P3 and its portfolio.
- Start every initiative from the business objective and the audience, and define the thinking before any work is commissioned.
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- Decide what should actually be created (a website, presentation, advertisement, video, rendering, investor book, email campaign, signage package, photography shoot, leasing campaign, or complete property brand), and when nothing should be created at all.
- Challenge assumptions, including ours, about how things have always been done.
Brand, Creative & Content
- Lead property branding, corporate marketing, investor materials, websites, advertising, social content, photography, video, print, signage, presentations, and events.
- Turn a rough idea or a business problem into a brief that a designer, photographer, copywriter, developer, or agency can execute.
- Review work critically and hold it to an excellent standard: know why a design is weak, when copy says nothing, and when photography is wrong.
Marketing Process & Resources
- Own the marketing process end to end: business objective, creative brief, production, review, deployment, and measurement.
- Manage the resources required to run it, including internal staff, agencies, and outside creative partners.
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- Say so when we are spending money on something that will not matter, and redirect it to what will.
- Measure results. A beautiful campaign that does not move the business forward is not successful.
Audiences & Stakeholders
- Shape how P3 shows up in front of prospective residents, investors, tenants, partners, guests, and employees.
- Work directly with ownership and senior leadership, and with our acquisitions, property management, hospitality, construction, leasing, and capital teams.
- Support capital raising and acquisitions with investor-facing materials and presentations.
AI, Systems & Data
- Use AI as part of how you think: to research, challenge assumptions, pressure-test messaging, and move faster, not simply to generate finished creative.
- Help define the marketing workflows and data inside Bluestone, P3’s own operating platform.
Who you are
A strategist first, with a track record of giving a brand, a property, or a company a point of view and moving real numbers. Real estate experience is a plus. But more than anything, you get it. If you are reading this and nodding, you know what we mean.
Required
- A track record of leading brand strategy, positioning, and creative direction, with results you can point to: not just the idea, the result.
- Experience taking a brand, property, or company, giving it a point of view, and moving measurable business outcomes.
- Ability to write sharp creative briefs and critically review design, copy, photography, and video.
- Experience managing marketing budgets, agencies, and creative partners.
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- Comfort working directly with ownership and presenting to investors, partners, and senior leadership.
- Fluency using AI tools for research, strategy, and pressure-testing messaging.
Preferred
- Real estate experience, particularly multifamily, office, hospitality, or development.
- Experience with investor and capital-markets materials.
- Experience building marketing workflows, data, and measurement into an operating platform.
How you work
- 01
A strategist first. Before anyone opens a design file, you have figured out who we are talking to and why they would choose us.
- 02
Fascinated by people. Why someone picks one apartment over another. Why a company wants its people in one building and not the one across the street. What makes someone willing to pay more.
- 03
Intentional. Every choice has a reason, and you can tell us what it is. Nothing gets made just because that is how it has always been done.
- 04
Proven. You have done it before, and you can show what it did.
- 05
Commercially minded. The work has to look excellent, but it also has to accomplish something.
- 06
Willing to challenge us. Good. Challenge Every Assumption is one of our core values.
What we offer
- A seat at the top, reporting directly to the CEO.
- $300,000+ base salary plus a bonus tied to results.
- Health and dental coverage.
- 401(k) with employer match.
- Full-time, in our East Rutherford, New Jersey office.
Are you that person?
Show us one piece of work you personally drove and what it did. The introduction below is the beginning of the interview, not a form.
Starting in 2027, our goal is for everyone at P3’s management company to vest, over time, in a share of the management fee.
P3 Properties is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.